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Marketing is like flirting—too much, and you seem desperate. Too little, and nobody notices you. The key? Finding the sweet spot. Whether you’re a solo entrepreneur, a massage therapist, or a budding brand, here are five must-know tipsto get eyes (and wallets) on your business.

1 Know Your Audience (Because Not Everyone Is Your Customer)

Marketing to everyone is like throwing a flyer into the wind—inefficient and kinda sad. Find your niche, whether that’s queer clients, luxury seekers, or stressed-out office workers who need a deep tissue intervention.

2 Social Media Isn’t Optional (Yes, Even for You)

Instagram, TikTok, and Twitter (fine, “X”) aren’t just for influencers—they’re free marketing machines. Post engaging content, tell your story, and don’t just sell— connect. Nobody follows a business that only posts “BUY NOW.”

3 Reviews Are Gold (So Stop Being Afraid to Ask)

People trust other people more than they trust ads. Encourage happy clients to leave reviews, and showcase them everywhere. A glowing testimonial is worth a thousand “limited-time offers.”

4 Consistency is Sexy

Posting once a month and then ghosting isn’t cute. Stay active, update regularly, and keep your messaging consistent.

A solid brand voice builds trust—and trust builds sales.

5 Make It Easy for People to Book / Buy / Contact You

The number of businesses that make people jump through hoops just to give them money is wild. Whether it’s an online booking system, a simple website, or a one- click purchase, remove friction and watch conversions soar.

Want more in-depth marketing strategies to scale your business without losing your sanity? Stay tuned—we’re just getting started.